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Privacy Policy

1. GENERAL PROVISIONS

1.1. This Privacy Policy (hereinafter referred to as the “Policy”) defines the procedure for obtaining, storing, processing, using and disclosing personal data of users of the website https://www.alden.ua/ (hereinafter referred to as the “Website”).

1.2. The owner of personal data is ALDEN GROUP LLC (hereinafter referred to as the “Company”).

1.3. By using the Website, filling out feedback forms or viewing pages, the User agrees to the terms of this Policy.

1.4. This Policy is general. The rules for data processing when making online payments are regulated by a separate document: https://www.alden.ua/polityka-konfidenczijnosti/.

2. WHAT DATA WE COLLECT

2.1. Personal data that you provide voluntarily:

  • Surname, first name, patronymic;
  • Telephone number;
  • Email address;
  • Name of organisation (optional);
  • The information you provided in your consultation requests.

2.2. Automatic data (anonymised): IP address, browser type, operating system, duration of stay on the website, source of referral to the website.

3. PURPOSE OF DATA COLLECTION

3.1. We use the data we collect for:

  • Provision of consulting services in the field of technical regulation;
  • Communication with the Client (response to the application, clarification of order details);
  • Sending commercial offers;
  • Analysing the effectiveness of advertising campaigns and improving the Website’s performance.

4. USE OF COOKIES AND MARKETING TOOLS

4.1. The website uses cookies — small text files stored on your device to identify your browser during repeat visits.

4.2. Google tools (Google Ads, Google Tag Manager, Google Analytics):
This Website uses web analytics and advertising services provided by Google LLC.

  • Google Tag Manager: used to manage scripts on the website without directly collecting users’ personal data, but ensuring the operation of other analytics tools.
  • Google Analytics: collects anonymous statistics about visitors (country, browser, pages viewed) to analyse user behaviour.
  • Google Ads (including remarketing): we may use remarketing features. This means that after visiting our Website, you may see advertisements for ALDEN GROUP LLC on other websites on the Internet. To do this, Google uses cookies to display ads based on your previous visits to our Website.

4.3. Call tracking and telephony service (Ringostat):
To improve service quality and analyse the effectiveness of advertising channels, we use the Ringostat end-to-end analytics service.

  • Number substitution: When viewing the Website, you may see different telephone numbers (dynamic substitution). This allows us to link your call to the source of the advertisement.
  • Recording of conversations: Calls to the Company may be automatically recorded. By making a call, you give your unambiguous consent to the recording of the conversation and further processing of this information by the Company for the purposes of quality control and maintaining a history of cooperation.

4.4. Opting out of tracking:
Users can disable cookies in their browser settings. You can also opt out of personalised advertising from Google by visiting the advertising settings page: www.google.com/settings/ads.

5. DATA STORAGE AND TRANSFER

5.1. Only authorised employees of the Company have access to personal data. We undertake not to transfer your data to third parties, except in cases provided for by law, or if it is necessary for the provision of services (for example, postal services) or the operation of advertising services (in an anonymised form for Google).

6. USER RIGHTS

6.1. The user has all the rights provided for in Article 8 of the Law of Ukraine “On the Protection of Personal Data”, in particular the right to access their data, correct it, delete it, and withdraw consent for its processing.

6.2. Compliance with GDPR standards:
If you are a resident of the European Union, your rights are additionally governed by the General Data Protection Regulation (GDPR). In addition to the rights specified in section 6.1, you have the right to:

  • Deletion of your data (“right to be forgotten”);
  • Restrictions on data processing;
  • Data portability (receiving your data in a machine-readable format).
    To exercise these rights, please contact us using the contact details provided in Section 7.

7. CONTACT INFORMATION

For enquiries regarding the processing of personal data:

ALDEN GROUP LLC
Address: 30 Vasylkivska Street, Kyiv
E-mail: ofiice@alden.ua